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self-care labels.
TOPSHOP X CALM
A labour of love from start to finish. An issue that I’d give up any amount of weekends for. Let What’s Inside Out was a limited edition range from TOPSHOP + CALM with self care instructions for humans not clothes. Sticthed on the outside of the garms not in. The idea came fast, and the guys at TOPSHOP worked faster - approving our designs in a matter of days.
FILM.
Accompanying the collection was a piece by the magician John Ogunmuyiwa.
A simple conversation between mates.
CREATIVES: ME, BRODIE + JOHN
DIRECTOR JOHN OGUN
CD MATT SWINBURNE | AARON HOWARD
AGENCY HAVAS LDN
DESIGN CIARON FITZPATRICK / LORENZO FRUZZA
PROD DOMINIQUE STROUTHOS
PRINT.
PRESS
Covered by the likes of:
VOGUE
IT'S NICE THAT
THE METRO
STYLIST
MEN'S HEALTH
REFINERY29
but - think we all know the only one that really matters is lorraine.
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