top of page
your court. your rules.
LTA
Tennis has a bad rep. Only wear white, quiet on court and an umpire looking down at you. Not the most appealing sport for first timers. LTA’s brief was pretty simple - get new players booking courts. And when they said new, they meant young. So we went big, bold and loud. Channelling our inner Kyrgios.
Because who really gives a fuck if you wear Jordans on court?
PRINT.
With so many LTA courts about, it felt right to go hard with print - fly posting near tennis courts all around the UK.
Working with the bonafide g Andrew Footit - we designed a collection of posters that represented every player. With QR code borders that let scanners book their closest court. LTA got their biggest surge of bookings in 5 years.
ROI - check. And we got to launch balls from a roof top in East London. Personal ROI - check.
IN THE
WORLD
AGENCY &PARTNERSHIP
ART BUYER EMMA MODLER
PHOTOG NWAKA OKPARAEKE
DESIGN ANDREW FOOTIT
STYLIST HOLLY MACDONALD
HAIR RYO
SET RANYA EL-REFAEY
HMU HOLLY MILLER
MOVEMENT YAGAMOTO
MANI SUKI
1/3
SOCIAL
We gave each player the social treatment with their own animated version. Served to would-be players on every platform going when they were close to a court.
FILM
Nodding back to archive footage - we wanted to land a stark difference from then and now. Directed by my Leicester brother Joe Wilson, and scored by another brother from another, Klong. We sampled the sounds of tennis and reworked it into something that felt from this century.
COURT COVER
First time for everything - designing a court cover for Queens to open the tournament. That was one of them. Only problem was the size of the working files - don’t think that laptops ever been the same since.
bottom of page